Marketing Your Reputation

Marketing Your Reputation

A positive reputation is important: you no doubt have heard in june that the founder & ceo of uber was forced to resign. it was a long fall from being at the top of the silicon valley startups heap to a total and complete pariah in the investment community. well...
Defining your Brand

Defining your Brand

Before you can start building your brand’s experience for customers, you need to take some fundamental first steps to define the kind of brand you want to be. At first glance, defining your brand may seem easy, but it takes some soul searching, decision making...
Logo Design (part 2)

Logo Design (part 2)

Get started with logo design: 10-step guide (part 2) Every designer has his or her own process, and it is rarely linear, but in general this is how the branding process is completed, which can be used as a guide to establish your own. Design brief. Conduct a...