Defining your Brand

Before you can start building your brand's experience for customers, you need to take some fundamental first steps to define the kind of brand you want to be. At first glance, defining your brand may seem easy, but it takes some soul searching, decision making and...

Logo Design (part 2)

Get started with logo design: 10-step guide (part 2) Every designer has his or her own process, and it is rarely linear, but in general this is how the branding process is completed, which can be used as a guide to establish your own. Design brief. Conduct a...

Marketing To Millennials-2018 Branding

We All Talk About The Millennials… Exactly Who Are They And How Do We Reach Them? Today There Are Over 75 Million Millennials—born Between 1981-2000. They Have A Collective Buying Power Of $200 Billion. They Are Our Digital Wizards Spending 18+ Hours Online Daily....

Importance Of Company | Market History

Importance Of Company/Market History Every Business Industry, Product Line & Company Owners Have A History. And That History Creates Founding Blocks For The Company’s Brand—the Key Is To Understand The Story And Build From There. *Let’s Give You An Example--how Many...

Logo Design

Get started with logo design: 10-step guide I’ve been in marketing for many years and have read numerous articles about logo design.  But one of the best I’ve ever read came from a blog post from the Creative Bloq Staff in 2014.  Although a bit dated the information...

Logo Design (part 3)

Get started with logo design: 10-step guide (part 3) Price your work accordingly "How much?" is the single most frequently asked question and it cannot be easily answered because every company has different needs and expectations. You have to take a number of factors...

About Author

“As a world-class strategist, I am the liaison between BCU and your company, customizing a big picture vision into a blueprint for solid, actionable results.” BCU, knows hot to; “explode a brand, a concept and/or an idea” for market success, relevancy to the audience & exposure.