Get started with logo design: 10-step guide (part 2)
Every designer has his or her own process, and it is rarely linear, but in general this is how the branding process is completed, which can be used as a guide to establish your own.
- Design brief. Conduct a questionnaire or interview with the client to get the design brief.
- Research. Conduct research focused on the industry itself, its history, and its competitors.
- Reference. Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
- Sketching and conceptualizing. Develop the logo design concepts around the brief and research.
- Reflection. Take breaks throughout the design process. This allows your ideas to mature and lets you get renewed enthusiasm. Receive feedback.
Presentation. Choose to present only a select few logos to the client or a whole collection. Get feedback and repeat until completed.
Ask the right questions
A common pitfall before starting a new branding project is to fail to ask the right questions, which includes research on your behalf too. Before you begin your development, get as much information as you can from the client about their business, goals, target market, etc. If possible, try their service or product, visit their store – really get to know them and their requirements.
Some important questions you should ask your client before beginning:
- How much do you plan to dedicate to this project?
- Do you have a fixed deadline or timeline in mind for the project?
- What are your goals and why?
- What product or service does your business offer?
- Who is your target audience and who is your most ideal customer?
- Who are your competitors and how do you differ from them?
- What was the idea behind the business name?
A logo must be appropriate. How you position the logo should be appropriate for its intended purpose. For a more detailed explanation see: What makes a good logo?