Visual design focuses on the aesthetics of any type of design and its related materials by strategically implementing images, colors, fonts, and other elements. A successful visual design does not take away from the content described. Instead, it enhances it by engaging users and helping to build trust and interest in the brand. a Visual designer designs for a variety of platforms, which may include brochures, magazines, marketing collateral, Internet and intranet sites, games, movies, kiosks and wearables. In short, they create the concepts, artwork and layouts for printed and digital projects based on creative briefs and client meetings. Visual design is used to reinforce a brand’s style or voice through visual touchpoints.

  • Work within brand guidelines to create layouts that reinforce a brand’s style
  • Analyze your market
  • Get to know your customers


The better you know your market, the better you know your target audience, the easier it is to position yourself to give customers what they’re looking for.


A logo is one of the most important part of a company’s brand identity. With its use on every advertising and branding material, a logo is something customers going to remember you


Website structure should be organic,responsive-design,quick to load,social-friendly, and secure. There are mainly three aspects for site structuring: Site Navigation, Internal Linking, and URL structuring.


Clicks kills marketing ads….Less Clicks equal more conversions; taking your website traffic into the proper channels that benefit their search. Google has taught us how to deliver quality content and the ability to convert your traffic into loyal customers/clients.


Is your website technologically up to date, appealing to your target audience and easy to navigate? Does it coordinate seamlessly with your Internet and social media marketing? Does it include compelling calls-to-action that motivate visitors to act? BCU works with a team of top-notch talents in the design and development of custom websites. Here we employ a strategic marketing approach to attract target markets, increase conversion rates, build brand awareness, create lead generation and deliver return on investment.

  • Smart, flexible, and future-proof — with the right balance of brilliant design and clean functionality
  • Unlimited design revisions with every custom website project
  • Built with the latest search engine optimization tactics baked in
  • Custom in-depth reporting and time tracking so you can easily monitor your ROI


If you were to read a newspaper headline about your business, what would it say? This is the first question we ask new clients; the answer we then Sketch!


Well-formed code is easier to maintain. You might know what’s going on today, but what about a year from now? Taking the time to give structure to your work will save you tons of time later on.


Website Testing is a must for every website owner. If you want to increase site sales, signups, and conversions, you need to test thoroughly.


The main purpose of the launch, beyond getting maximum traffic and engagement, is to truly establish your company and your brand as a new authority in the niche that you’re entering—one worth paying attention to.


What exactly does “branding” mean? Simply put, a brand is a company’s promise to their customers, stakeholders and employees. It’s a created feeling when interacting with a brand and a visual image in the eye of the customer. The purpose of branding is to simply and easily help your customers understand what you offer and how you’re different. It is a company’s unique selling proposition, people’s perception & experience with a business that is communicated visually & verbally. The foundation of any brand is a company’s logo; followed closely by a company’s color palette, messaging, website, packaging and communication materials. To brand your company we:

  • Analyze your market
  • Get to know your customers
  • Give your customers what they want…and more
  • Track and evaluate your efforts


The foundation for building your brand, is to determine the targeted audience that you’ll be focusing on. When brand building, keep in mind who exactly you are trying to reach.


The most basic (and arguably the most important piece) of brand building, is the creation of your company logo and tagline. Be willing to invest the time and money to create something exceptional.


Your brand should be visible and reflected in everything that your customer sees (and doesn’t see). When you design your website; incorporate your voice, message, and personality into content.


Integrate your brand into every aspect of customer experience: from your storefront, to your website, to your personal interactions. A brand is a story always being told.


Online Marketing can make or break a local business; more important than getting on the front page of the search engines; is to stay there…our team does the perfect job in showing you exactly how to rank for keywords and how to make those local keywords stick forever. Most importantly, driving traffic is the first step but optimizing the rate in which visitors convert is the true value metric . Our methodology follows a full funnel approach to marketing from click to conversion.

  • Incentivize with coupons, discounts, products or some other draw to get persons to subscribe to your list.
  • Increase brand awareness and traffic thru a Social Posting Balance.
  • Retargeting, in which you are able to target people who have visited your site.
  • Write Search-Friendly titles and descriptions that convert traffic to customers.


It all begins with words typed into a search box. Keyword research is something we take very serious; as it is one of the most important and high return factors for your online presence.


Content that is engaging, answers an industry problem, adds to local community, offers a reason to take action & most importantly is well-written.


Conversion Rate Optimization – Whatever it is you want your visitors to do, this action is what we are going to measure and what BCU is looking to optimize.


BCU will know how your content is performing, who’s visiting your website, and how you can engage your traffic so they’ll return.




We specialize in bringing Small Businesses technical tools to create & enhance existing operating processes, market position & financial profitability. We thrive on working step-by-step & providing an “end-to-end” solutions that helps clients dominate their industry, connect to their client base with solutions that are relevant, measurable, on-time, on-budget & ROI driven. We focus on analyzing the competitive landscape, overall industry/market dynamics, company marketing/product approach and overall operational infastructure to determine short & long term visibility + profitibility. We then combine this information w/ company goals to create the foundation of the marketing plan.


For the last 20 years, we have honed our expertise as marketing consultants. Whatever your needs are we are here to earn your trust & work with you and your team. We can support, run & energize current successful marketing/advertising. We recognize the need to capture the essence of the project with a very specific plan and blueprint for execution. Plus, we strive to understand your company and your opportunities to explode your brand, reach and relevancy through the content, power and landscape of well researched and thought-out print & digital media. Unlock your team’s full potential. Start with a free 30-minute consultation.


We provide help overseeing third party teams, creating self-sustaining operating infrastructure & custom solutions.  Our programs help to transform an idea into a tangible product or service that defines your target market and relates to the people who are searching for your service or product. A marketing plan is really a planning process and not a plan. As a small boutique shop you will always work with one of our marketing, branding or digital marketing experts.  The better you know your market, the better you know your target audience, the easier it is to position yourself to give customers what they’re looking for.


We maximize the strength of digital marketing to attract, engage and convert customers online. We stay current with the latest Google trends and utilize Content Marketing, Re-Target Marketing, Local SEO, Social Media and Online Advertising to help brands connect with customers and uncover performance of marketing programs in real-time. As a small boutique shop you will always work with one of our marketing, branding or digital marketing experts.  Fortune 500 companies have whole in-house departments that do what we do. We believe that Small Businesses deserve the same sorts of strategic brainpower that the big guys get.

Do you need quality reassurance from our clients?

Great, feel free to read from our testimonial wall

First and foremost, I wanted to express Mike's and my satisfaction and excitement about our new website design, layout and capabilities. We are both thrilled with the new look and our experience with all of your staff. Thank you for working with us on this project and making it such a success!

Tiffany Norys

Marketing, Hatch Design Group, Inc.

Right now, they’re working to get our website into a more modern and editable format. We’ve been using Netscape Composer, and BCU has helped us transition to WordPress. BCU also has helped us with our image and marketing. We are thankful for such an easy transition and creative guidance!

Scott McNeely

Chief Operating Officer, DENDERA INC.

You and your team are creating the professional and dynamic website I envisioned, and I just want to say Thank You !! I can't wait to get started on our second website with you. Thank you again for the wonderful years of service and support.

David LaMontagne

Owner, Vessel Assist Newport Beach

We looked for months to find someone who could do what they say they can do and after talking to several companies decided to go with these folks. We are on top week in and week out and they are very reasonable in price to boot! By the way we are all over the front page of google for tons of keywords. Job well done!

Renee Rozunko

Owner, Steam Master Carpet Cleaners

BCU made the process of revamping our website smooth, easy, and fun. The fact that they made the effort to visit the us at our location before beginning the project is what gives them an air of trust and professionalism.

Jane Robertson

Owner, Paso Robles Wineries

The proposal consisted of getting a new website, a video, a new logo, and collateral material like business cards and brochures. Their involvement in the beginning, even before they were granted the proposal, was really impressive. The amount of work performed for what we paid was an immediate ROI for us!

Dr.. Amir

Owner/Vet, Pico Veterinary Clinic

The Syck Trix balance board will help you to improve your skills across the board. From fitness training, learning skateboarding tricks safely, wakeboard training; to every other sport that requires a need for BALANCE.

Andy Carr

Owner/Inventor, SYck Trix

“We all have something we are looking to overcome. Sometimes these things can seem bigger than us, greater than us. My philosophy, the Pavelka Way, is based around taking consistent action using The Four Elements of Health. Using these four elements helps you create sustainable change and develop the lifestyle you deserve.”

Jesse Pavelka

Owner, Pavelka House


We love to talk and share our strategies!